ABOUT

AMERE is a luxury label founded by brothers Jaden Hardy and Amauri Hardy, built on a shared passion for fashion, creativity, and intentional design.

Long before professional basketball, fashion was a constant source of inspiration in their lives. Growing up, their father often took them to local print shops, exposing them to the creative process behind garments, graphics, and production. What began as curiosity evolved into a genuine appreciation for design, craftsmanship, and the power of clothing as a form of self-expression.

Named after Jaden's middle name, AMERE represents the intersection of ambition, culture, and individuality. While Jaden's experiences on the global stage have helped shape the brand's perspective, the foundation of AMERE is rooted in the shared vision of two brothers who have always viewed fashion as more than what you wear. It is an extension of who you are.

Together, Jaden and Amauri lead the creative direction of the brand, designing collections that reflect their personal influences while maintaining a commitment to timeless style and elevated quality. Amaury oversees the day-to-day operations and development of the label, helping transform ideas into thoughtfully crafted products.

At its core, AMERE is built for those who value substance over attention, quality over trends, and confidence over validation. Every piece is designed with intention, balancing luxury craftsmanship with modern versatility.

AMERE is more than a clothing brand.

It is a reflection of growth, discipline, and the belief that true luxury begins with purpose.

Welcome to AMERE.